Digital Web Experiences in 2023

Storytelling with interactive multimedia has always been able to bring information alive with an extra dimension of touch, allowing the audience to be more engaged with the experience. Living in a world where the origin of the digital age was literally decades ago, stories are being told differently now like “Oat the Goat”, a WebGL animated storybook experience launched as an initiative by New Zealand’s Ministry of Education to prevent bullying. Fundamentally, an awareness campaign that uses 3D interaction to engage with 4 -7 year olds, was a very clever approach to communicating with children in mind.

The truth is, your modern day web browsers are more functional than you would expect, such as with the compatibility of WebGL enabling users to actually start utilising the full capability of the GPU on their devices. We no longer live in the bygone era of internet explorer and Microsoft finally decided to put an end to IE’s legacy in 2022. Similar to human evolution, our way of communicating and accessing information have also evolved over the years, but nobody really talks about it. 

This new paradigm shift away from the plain and simple text with images, within old school HTML, is like watching your favourite 2D animations from your early years until Pixar came along and changed your entire childhood with 3D. Experimentation with new ideas is a very human trait and you need to push boundaries to bring the industry forward. Just like Pixar, leading the way with 3D animation, they also encourages exploration along the process by adding a new technological innovation in every 3D animation they’ve ever produced. 

The future of web technology shouldn’t be focused within the metaverse or VR headsets alone, it’s like we’ve skipped an essential step here and then decided to build a supercomputer which only comes with Internet Explorer and you’ll end up with something like the “Metaverse Selfie“. Instead the rational approach would be to progressively improve the present web so that it adopts more 3D web content before even considering to add any more complexity than necessary. 

Remember people require time to become comfortable with interacting within a 3D digital space and to understand human sentiment towards a 3D revolution. If we start building experimental 3D web content now, to build exposure gradually, to get society familiar with the idea of integrating a metaverse that interconnects these worlds over the internet, then the whole concept wouldn’t sound so appalling in VR.

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