Creative Tech

I wanted to try using Chat GPT to write code for me based on a simple starting prompt. I had already successfully done that for a very simple composition, now I wanted to try to get Chat GPT to do as much as the work as possible. The idea was to have one instance working […]

In 2022 the UK’s tech sector was considered the most attractive for venture capitalists in Europe, with £24 billion funding raised. This total was higher than France (£11.8 billion) and Germany (£9.1 billion) combined. One attribution to the UK’s leading success is down to their commitment in regulating innovation with standards early. AI ethics can […]

The UK is considered an attractive place for research and development (R&D), in addition to being a home to many prestigious academic establishments for cultivating talent and innovation. Companies like NVIDIA have recognised this potential, investing $100 million into building the UK’s most powerful supercomputer, Cambridge-1. Foreign investments and funding isn’t a substantial problem for […]

Artificial Intelligence (AI) has been causing riot in the creative industry.  Previously, the only people who were concerned about AI were ‘Go’ players when an AI system created by Deepmind named ‘AlphaGo’, defeated a world champion with 18 world titles back in 2016. Fast forward to early 2023, OpenAI released ‘ChatGPT-3’, a general purpose AI […]

Remember a time when remote working never existed, unless you were a VP of a global corporation that generates £1,000,000+ in revenue in order to even consider receiving such a privileged company perk. Working from home was not always applicable to most professions pre-pandemic, and many companies avoided any hidden risks of migrating their work […]

How can we begin to talk about 3D computer graphics without first acknowledging the initiative of ‘The Khronos Group’ and their willingness to take on the responsibility in creating standardised specifications for all users. An open minded non-profit who are also a collaborative consortium consisting of over 170 industry-leading companies that are dedicated to the […]

The latest use of 3D billboards have left quite an impression on consumers and they can be seen installed on large digital advertising screens located in famous landmarks such as Times Square in New York and Shinjuku Station, Tokyo. The influence of using 3D optical illusions in billboards has now convinced Meta Reality Lab in […]

All sectors within the digital creative industry have been adapting to a new way of thinking when it comes to production of any kind. Volumetric LED screens have become fashionable in film production and with the latest release of Unreal Engine 5, allowing the creation of atmospheric background space for motion capture and compositing in […]

Storytelling with interactive multimedia has always been able to bring information alive with an extra dimension of touch, allowing the audience to be more engaged with the experience. Living in a world where the origin of the digital age was literally decades ago, stories are being told differently now like “Oat the Goat”, a WebGL […]