{"id":13,"date":"2023-02-03T16:36:02","date_gmt":"2023-02-03T16:36:02","guid":{"rendered":"https:\/\/threeaces.co.uk\/insights\/?p=13"},"modified":"2023-08-01T16:46:49","modified_gmt":"2023-08-01T16:46:49","slug":"immersive-tech-economy","status":"publish","type":"post","link":"https:\/\/threeaces.co.uk\/insights\/creative-tech\/immersive-tech-economy\/","title":{"rendered":"Immersive Tech Economy"},"content":{"rendered":"\n<p class=\"wp-elements-08cc27c6e29e15bb61bc61f5eaab9f3b has-link-color\">The latest use of 3D billboards have left quite an impression on consumers and they can be seen installed on large digital advertising screens located in famous landmarks such as <em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themill.com\/newsfeed\/hbos-house-of-the-dragon-larger-than-life-3d-billboard-lands-in-times-square\/\" data-type=\"URL\" data-id=\"https:\/\/www.themill.com\/newsfeed\/hbos-house-of-the-dragon-larger-than-life-3d-billboard-lands-in-times-square\/\" target=\"_blank\">Times Square<\/a><\/em> in New York and <a rel=\"noreferrer noopener\" href=\"https:\/\/kotaku.com\/pokemon-go-niantic-nintendo-3d-billboard-cat-day-1849384213\" target=\"_blank\">Shinjuku Station<\/a>, Tokyo. The influence of using 3D optical illusions in billboards has now convinced <a href=\"https:\/\/www.thedrum.com\/news\/2022\/11\/21\/ad-the-day-meta-s-first-3d-billboard-promotes-its-latest-vr-headset\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Meta Reality Lab in creating their first ever 3D Piccadilly lights<\/em><\/a> advertisement in London.\u00a0<\/p>\n\n\n\n<p class=\"wp-elements-5f679fc352c1fdd9dfe5add0a9473727 has-link-color\">Popularity of applying 3D technology within the creative industry continues to grow. Immersive technology is reported to be following an upward trajectory, becoming\u00a0the <a rel=\"noreferrer noopener\" href=\"https:\/\/thedatacity.com\/rtics\/immersive-technologies-rtic0018\/\" data-type=\"URL\" data-id=\"https:\/\/thedatacity.com\/rtics\/immersive-technologies-rtic0018\/\" target=\"_blank\">3rd fastest growing sector in the UK with an estimated turnover of \u00a31.4bn<\/a>.\u00a0 Categories within this sector include Virtual Reality (VR), Augmented Reality (AR), 360 and Mixed Reality (MR). Extended Reality (XR).<\/p>\n\n\n\n<p class=\"wp-elements-935e2daf236d312b406302fd09fce274 has-link-color\">What does the latest data say about our immersive economy? According to the latest figures from the <em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.immerseuk.org\/wp-content\/uploads\/2022\/10\/Immersive-Economy-2022-final-13-Oct.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.immerseuk.org\/wp-content\/uploads\/2022\/10\/Immersive-Economy-2022-final-13-Oct.pdf\" target=\"_blank\">2022 Immersive Economy Report<\/a><\/em>:\u00a0<\/p>\n\n\n\n<ul>\n<li>There are an estimated <strong>2,106<\/strong> immersive technology companies in the UK, representing an <strong>83%<\/strong> growth in the last five years.<\/li>\n\n\n\n<li>London contributes around half the total immersive company turnover, <strong>41%<\/strong> of all companies and <strong>55%<\/strong> of employees in the industry.<\/li>\n\n\n\n<li>Gaming (<strong>\u00a3142m<\/strong>), media and entertainment (<strong>\u00a3164m<\/strong>), and education and training (<strong>\u00a3156m<\/strong>) were the immersive application sectors with the highest turnover.<\/li>\n\n\n\n<li>Healthcare was the fastest growing sector, which saw <strong>88%<\/strong> growth in immersive companies in the last five years.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-elements-0a0c9325f5e5756d01319614938cec5b has-link-color\">Additionally, augmented reality (AR) also plays an enormous role with regards to smartphone upgrades, with the core functionality of the camera playing an important role in bringing the best AR experiences to your photos and video. For some time now an integration of a\u00a0<em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fastcompany.com\/90474966\/the-next-iphone-will-get-a-world-facing-3d-camera\" data-type=\"URL\" data-id=\"https:\/\/www.fastcompany.com\/90474966\/the-next-iphone-will-get-a-world-facing-3d-camera\" target=\"_blank\">world facing 3D camera to next gen iphones<\/a><\/em>, had already been announced. A 3D depth camera changes everything because it will bring an extra dimension to the user&#8217;s understanding of distance and object positioning.\u00a0<\/p>\n\n\n\n<p>The constant improvement to camera capabilities is a familiar trend in the mobile industry and has been rather interesting, since it highlights the motivation of smartphone companies. Just from their allocation of investment on camera quality alone is an indication that digital content creation will likely be the next frontier. Whether this is for 3D space mapping or photography, a 3D depth sensor will always be handy in determining the distances of objects and for AR this information will be essential in creating more accurate approximations with real-time feedback of the background in reality.<\/p>\n\n\n\n<p class=\"wp-elements-a500618f8b51b32bf3a24e44d7bff710 has-link-color\">In conclusion, UK investments into immersive have been substantial over the past five years and the resulting outcome is an upward trajectory within the immersive technology economy. According to the latest data, the UK immersive technologies sector is<strong> <\/strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/thedatacity.com\/rtics\/immersive-technologies-rtic0018\/\" target=\"_blank\">predicted to be worth approximately \u00a32.6bn by 2027<\/a><\/em>. Based on this simple observation, the overall outlook seems very positive ahead and the likelihood is that the UK will be seeing more creative studios and start-ups expanding into this new area of growth anytime soon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest use of 3D billboards have left quite an impression on consumers and they can be seen installed on large digital advertising screens located in famous landmarks such as Times Square in New York and Shinjuku Station, Tokyo. The influence of using 3D optical illusions in billboards has now convinced Meta Reality Lab in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/posts\/13"}],"collection":[{"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":5,"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/posts\/13\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threeaces.co.uk\/insights\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}